 Key, Gaynor |
Margaret Key is the new Asia-Pacific CEO at Burson-Marsteller, replacing Terri-Helen Gaynor, who stepped down after a brief stint for personal reasons.
Gaynor, a 30-year PR veteran, joined B-M in January after a 12-year run as founding partner of Reputation Ply Ltd. in Australia. She has counseled blue-chips such as Deutsche Bank, KPMG, Marriott International, Qantas and various units of Australia's government.
In announcing her hire, B-M CEO Don Baer praised Gaynor as "widely respected across Asia-Pacific and the global communications sector as an expert strategist with broad expertise managing complex issues in partnership with CEOs, boards of directors, financial authorities and government ministers.”
Key, an Edelman alum, has been Asia-Pacific COO for the for the past year and acting Hong Kong market leader. She joined the WPP unit in 2010 as Korea market leader.
B-M also added the vice chair for Asia-Pacific title to Prema Sagar, founder of Genesis B-M.
She assumes duties of Pat Ford, who is returning to the US as worldwide vice chair and global chief client officer.
Key is stationed in Hong Kong, while Sagar is based in New Delhi.
DJE Holdings, parent of Edelman and Zeno, launches RUTH as an independent shop named after Ruth Edelman, mental health advocate, wife and longtime business partner of Dan Edelman.
New York City PR firms make up the largest slice of O'Dwyer's 147 firm overall ranking with 33 of 40 in the New York/New Jersey area either calling Manhattan their home or having a presence there.
Subject Matter+Kivvit, which joined forces in May, has rebranded as Avoq, an integrated shop with more than 200 professionals in Washington, New York, Asbury Park (NJ), Miami and Chicago.
While PR pros stationed at in-house comms. teams and those working for agencies share many of the same objectives, they also have markedly different top priorities, according to a recent report.
Edelman is cutting 240 employees or about four percent of its workforce to cope with the cooling down of the PR sector, according to a memo from CEO Richard Edelman.
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