Meredith today acquired Grocery Server, a leading digital shopping marketing outfit.
The firm's hyperlocal targeting savvy and its network of consumer brands/retailers provides users time-sensitive product offers as they walk supermarket aisles.
Research shows that 90 percent of value-minded consumers use mobile devices to scout for the best deals.
Meredith in 2014 began using Grocery Server technology in its offerings to create campaigns for Target, Unilever and DelMonte.
Jon Werther, president of Meredith Digital, said his efforts are focused on services to engage audiences "at home, on the go and in the store."
He said the addition of Grocery Server gives Meredith a "scaled digital shopper marketing platform that quantifiably lifts key purchase funnel metrics and drives a demonstrable ROI lift on their media investments.”
Grocery Servers co-founders Corbin DeRubertis and Kevin Thomas will helm Meredith's shopper marketing activities.
Meredith publishes Better Homes and Gardens, Parents, Shape and Allrecipes. I
Its national media group attracts a multi-channel audience of 220M consumers monthly and more than 60 percent of female millennials.
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