Eric Mower + Assocs. independent PR shop in Syracuse, is merging with HB Agency, a Boston-based marketing agency catering to the B2B and technology sectors.
Upon the Oct. 1 completion of the transaction, the combined firm will have 250 professionals.
HB will operate as HB/Eric Mower + Assocs. into the second half of 2016 and then adopt the EMA name.
“Together, EMA and HB can offer even stronger capabilities and expertise to clients in the region, especially those in the area’s technology sector.” said Eric Mower.
HB co-founder/president/creative director Kevin Hart will continue to lead the Boston office and will join EMA as a partner.
The agency’s CEO/co-founder Nicolas Boillot will remain as consultant through the end of year, when he will leave to lead SystemOne, which he helped launch.
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