New York State has moved its robust economic development and tourism marketing budget to Campbell Ewald, following a review.BBDO was the incumbent.
Budget is $50M-$75M, encompassing digital, social, events, media planning, advertising and other outreach to enhance the Empire State's image and attract investment. A second piece of the contract covers the state's iconic "I Love New York" campaign.
Finn Partners handles the PR portion of I Love New York.
The firm won a two-year contract with two, one-year extensions.
The Empire State Development Corp. approved the Campbell Ewald New York pact at its Sept. 17 meeting.
CE is part of Interpublic. BBDO is a unit of Omnicom.
The Great Blue Wall Initiative, a global conservation effort aimed at presevering marine ecosystems and promoting sustainable ocean use, wants proposals from marketing and branding firms.
The Florida Department of Transportation wants to hear from firms interested in providing public outreach for its various construction projects.
Redmond, a city of 77K people located less than 20 miles from downtown Seattle, wants a roster of firms to develop crisis communication plans, and be ready to answer the call in the event that an emergency hits.
The Iowa Economic Development Authority is looking for a firm to handle its $5M annual strategic marketing and communications budget.
Colorado is accepting the qualifications of PR firms, ad agencies and marketing services companies that are interested in working for The Centennial State.
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