Jeb Bush Taps Media Trainer
Wed., Nov. 4, 2015
By Greg Hazley
Jeb Bush has engaged New York media trainer Jon Kraushar as the former Florida governor tries to salvage his flagging presidential campaign.
Bush last month ordered a retrenchment of his campaign staff, cutting salaries and positions and reassigning workers amid low poll numbers.
New York magazine reports that Bush has brought in Kraushar to improve his television image and media savvy. Kraushar runs Jon Kraushar & Associates in New York and previously led Ailes Communications as a top lieutenant to Fox News guru Roger Ailes. He also wrote "You Are the Message: Secrets of the Mater Communicators" with Ailes in 1988.
Kraushar, who trains Fox News anchors, counts among his former clients as Rudy Giuliani, Steve Forbes, Dick Cheney and Eric Cantor.
Bush has been needled by Donald Trump for his demeanor and suffered blowback after attempting to attack Marco Rubio in the last presidential campaign debate.
Bush last month ordered a retrenchment of his campaign staff, cutting salaries and positions and reassigning workers amid low poll numbers.
New York magazine reports that Bush has brought in Kraushar to improve his television image and media savvy. Kraushar runs Jon Kraushar & Associates in New York and previously led Ailes Communications as a top lieutenant to Fox News guru Roger Ailes. He also wrote "You Are the Message: Secrets of the Mater Communicators" with Ailes in 1988.
Kraushar, who trains Fox News anchors, counts among his former clients as Rudy Giuliani, Steve Forbes, Dick Cheney and Eric Cantor.
Bush has been needled by Donald Trump for his demeanor and suffered blowback after attempting to attack Marco Rubio in the last presidential campaign debate.
Category: Public Affairs
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