Global PR agency Weber Shandwick on Thursday was named the strategic communications agency of record for the Colorado Education Association.
The CEA has 37,000 members in more than 200 local associations promoting quality public education for students and strengthening the profession for public education employees working throughout the state.
The account will be supported by Weber Shandwick’s Denver office, which will work to expand awareness of and support for CEA’s advocacy for quality public education via traditional media relations and digital storytelling.
“We were looking for an agency with the right experience and insights to engage with our stakeholders and to increase understanding and support for CEA’s mission,” said Brad Bartels, the association’s executive director, in a statement. “Weber Shandwick offers the perfect balance of local insights and extensive experience in strategic thinking and creative storytelling for iconic brands and global campaigns.”
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