Weber Shandwick on Tuesday opened its office in Brasilia, extending public affairs and strategic counsel in policy and government to the Brazillian capital as well as across Latin America.
Andreia Salles, who has more than 15 years of experience developing customized public relations and content creation strategies for brands across a wide range of industries, has been appointed managing director, Weber Shandwick Brasilia.
“Expanding our network to Brasilia is a natural next step for Weber Shandwick as clients increasingly are asking for counsel on how to navigate a very complex public policy landscape in Brazil and understand how changes in regulations will impact their organizations,” said Ze Schiavoni, CEO, S2 Publicom Weber Shandwick, in a statement.
He added, “With Andreia leading the charge, our team of experts in Brasilia will serve as strategic counsel for clients as they maneuver a new and complicated regulatory environment.”
Operations in Brasilia are already underway, including strategic communications counsel for telecommunications company TIM Brasil and EAD, a consortium founded to advocate for the shift from analog to digital TV across Brazil.
Weber Shandwick’s expanding network in Brazil includes offices in Rio de Janeiro, São Paulo and Alphaville, along with offices in Mexico City and affiliate partners in Argentina, Chile, Colombia and Peru.
DJE Holdings, parent of Edelman and Zeno, launches RUTH as an independent shop named after Ruth Edelman, mental health advocate, wife and longtime business partner of Dan Edelman.
New York City PR firms make up the largest slice of O'Dwyer's 147 firm overall ranking with 33 of 40 in the New York/New Jersey area either calling Manhattan their home or having a presence there.
Subject Matter+Kivvit, which joined forces in May, has rebranded as Avoq, an integrated shop with more than 200 professionals in Washington, New York, Asbury Park (NJ), Miami and Chicago.
While PR pros stationed at in-house comms. teams and those working for agencies share many of the same objectives, they also have markedly different top priorities, according to a recent report.
Edelman is cutting 240 employees or about four percent of its workforce to cope with the cooling down of the PR sector, according to a memo from CEO Richard Edelman.
Have a comment? Send it to 
No comments have been submitted for this story yet.