IBT Media flagship International Business Times has unveiled a new website, and IBT property Newsweek will soon follow suit, as part of the media organization’s bid to attract more mobile readers and advertisers.
IBT’s redesigned site went live yesterday. The updated portal places a greater emphasis on graphics and video capabilities and includes a streaming news feed.
In a statement, IBT global editor-in-chief Peter Goodman said the updated site is intended to “enable readers to experience photos, video and interactive graphics in especially dynamic fashion,” and will provide viewers with “a consistent experience across every platform— from the desktop to the tablet to the mobile phone.”
Publishing industry commentary site Talking New Media reported yesterday that IBT property Newsweek would also experience a complete redesign, to be unveiled in the coming weeks. Like the refreshed IBT site, the Newsweek redesign would feature increased video capabilities, and is expected to be optimized for smartphones.
In a statement, IBT Media chief experience officer Richard Pasqua highlighted the company’s need to offer engaging environments that attract readers and advertisers.
“To develop truly world-class brands we need to deliver a seamless experience to our readers across multiple touch points,” Pasqua said. “We have been extremely thoughtful in improving and optimizing the experience for our audience and our advertisers regardless of platform.”
Newsweek’s circulation has fallen to about 100,000 this year, and currently maintains an editorial staff of about 60. The 80-year-old publication, previously a property of IAC — owner About.com and The Daily Beast — ceased print publication in December 2012. IBT acquired the magazine in the fall of 2013, and resurrected its print edition the following spring. Jim Impoco was named editor-in-chief the same year.
International editions of Newsweek and International Business Times sites are expected to follow suit with redesigns next year.
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