golinGolin has merged its China operation into Magic Group, forming GolinMagic.

Golin said the operation includes a staff of more than 150 in Beijing, Shanghai and Guangzhou and evolves from a strategic partnership first formed in December 2013.

Magic Group founder Catherine Zhou called the move a "natural next step" in an ongoing partnership. Zhou (healthcare) and colleague Frank Ren (coporate), along with Golin Shanghai GM Sarah Chin (consumer) will lead the venture as managing directors.

Adrian Looi heads digital while Taiwan managing director Rachel Hsueh helms tech for the China venture.