Matt Shepherd-Smith, global brand and communications director at Blinkbox, has moved to Brunswick Group's creative unit MarchantCantos in London as executive chair.
Matt Shepherd-Smith |
Blinkbox is the UK-based streaming entertainment service formerly owned by supermarket and retail chain Tesco, which bought a stake in 2011 and sold it in January.
Shepherd-Smith was managing director and CEO of TBWA/London and did stints at Still Price Lintas Advertising, Leo Burnett Advertising and Bates Dorland.
Brunswick CEO Susan Gilchrist said Shepherd-Smith's brand and ad experience bolsters the firm's creative capabilities as clients require "more innovative campaigns."
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