Matt Shepherd-Smith, global brand and communications director at Blinkbox, has moved to Brunswick Group's creative unit MarchantCantos in London as executive chair.

Matt Shepherd-SmithMatt Shepherd-Smith

Blinkbox is the UK-based streaming entertainment service formerly owned by supermarket and retail chain Tesco, which bought a stake in 2011 and sold it in January.

Shepherd-Smith was managing director and CEO of TBWA/London and did stints at Still Price Lintas Advertising, Leo Burnett Advertising and Bates Dorland.

Brunswick CEO Susan Gilchrist said Shepherd-Smith's brand and ad experience bolsters the firm's creative capabilities as clients require "more innovative campaigns."