Golin has acquired PR and creative branding shop The Brooklyn Brothers, a New York-based agency with operations in London, Los Angeles and Brazil.
Golin international president Matt Neale said TBB operates "at the apex of paid and earned media" with a strong bench of senior talent creating compelling content. "They will be a tremendous asset for our clients," he said.
The 130-staffer agency, founded in 2001 in New York, features a "Hollywood writing room" to blend advertising, PR, social and strategic communications efforts for clients like Pepsi, Castrol Edge and NBC.
Founding partners Guy Barnett, George Bryant, Paul Parton and Jackie Stevenson continue to run the shop. David Watson, a London founding partner, is stepping down this year.
Interpublic owns Golin.
Financial terms of the deal were not disclosed. UK media reported the price tag in the ballpark of $40M. Ad Age pegged TBB's 2013 revenues at $14.5M.
DJE Holdings, parent of Edelman and Zeno, launches RUTH as an independent shop named after Ruth Edelman, mental health advocate, wife and longtime business partner of Dan Edelman.
New York City PR firms make up the largest slice of O'Dwyer's 147 firm overall ranking with 33 of 40 in the New York/New Jersey area either calling Manhattan their home or having a presence there.
Subject Matter+Kivvit, which joined forces in May, has rebranded as Avoq, an integrated shop with more than 200 professionals in Washington, New York, Asbury Park (NJ), Miami and Chicago.
While PR pros stationed at in-house comms. teams and those working for agencies share many of the same objectives, they also have markedly different top priorities, according to a recent report.
Edelman is cutting 240 employees or about four percent of its workforce to cope with the cooling down of the PR sector, according to a memo from CEO Richard Edelman.
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