US agencies including Ketchum and Ogilvy PR have pitched the Chinese government to handle Western PR, according to Reuters.
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Photo: White House |
Edelman, FleishmanHillard and Hill+Knowlton Strategies have also participated in a preliminary round of interviews with China's State Council Information Office, which asked agencies to present what they perceived to be the country's image problems and potential solutions.
Reuters, citing an unnamed executive, reported Chinese leaders feel they are being unfairly portrayed in foreign media and recognize a need to communicate more effectively to Western audiences.
Qorvis MSL won a large, two-year PR pact with China's Washington Embassy in 2014 to monitor news and engage in media outreach on behalf of the People's Republic.
Hill+Knowlton and Weber Shandwick have also worked on Olympic bids for the country.
Edelman is providing communications support to Panama’s Ministry of Commerce and Industries under an agreement capped at $97,100 per month.
Ballard Partners has recruited State Department veteran Matt Bryza as a senior policy advisor.
Teneo has extended its contract with the Salama Bint Hamdan Al Nahyan Foundation for an additional four months to July 31, adding another $1.8M in fees to the New York firm’s coffers.
The Syrian Kurdish militia recruits Jim Dornan Strategies to press Congress for continued support in their battle against ISIS and Syrian president Bashar Assad.
The Government of Hungary has hired Strategic Improvisation Inc. to generate positive media coverage and combat negative press coverage of the Central European country. (6 reader comments)
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