New Mexico on Tuesday started an agency search to guide PR and marketing for its health insurance exchange.
The state, which has a high rate of uninsured citizens, is running its own exchange under the Affordable Health Care Act, but with help from the federal government, dubbed a hybrid model under the new federal law.
New Mexico released an RFP on June 18 for a single agency or team of firms to handle PR, marketing, advertising and educational content for the marketplace. It wants a strategy to reach the 23% of its population without health insurance.
Design of a comprehensive campaign is required under the RFP. The exchange anticipates a $2.8M marketing budget for 2013.
The N.M. exchange, based in Santa Fe, will begin enrollment in October for coverage starting Jan. 1, 2015.
Proposals are due July 3.