New Mexico on Tuesday started an agency search to guide PR and marketing for its health insurance exchange.
The state, which has a high rate of uninsured citizens, is running its own exchange under the Affordable Health Care Act, but with help from the federal government, dubbed a hybrid model under the new federal law.
New Mexico released an RFP on June 18 for a single agency or team of firms to handle PR, marketing, advertising and educational content for the marketplace. It wants a strategy to reach the 23% of its population without health insurance.
Design of a comprehensive campaign is required under the RFP. The exchange anticipates a $2.8M marketing budget for 2013.
The N.M. exchange, based in Santa Fe, will begin enrollment in October for coverage starting Jan. 1, 2015.
Proposals are due July 3.
The Great Blue Wall Initiative, a global conservation effort aimed at presevering marine ecosystems and promoting sustainable ocean use, wants proposals from marketing and branding firms.
The Florida Department of Transportation wants to hear from firms interested in providing public outreach for its various construction projects.
Redmond, a city of 77K people located less than 20 miles from downtown Seattle, wants a roster of firms to develop crisis communication plans, and be ready to answer the call in the event that an emergency hits.
The Iowa Economic Development Authority is looking for a firm to handle its $5M annual strategic marketing and communications budget.
Colorado is accepting the qualifications of PR firms, ad agencies and marketing services companies that are interested in working for The Centennial State.
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