Texas A&M University, an athletic powerhouse and new member of the Southeastern Conference, is on the hunt for proposals to develop a social media strategy to boost fan engagement.

texas A&MAggies quarterback Johnny Manziel in December became the first college football freshman to win the coveted Heisman Trophy.

The university's athletic department released an RFP for a firm to create a SM plan, integrate SM into existing marketing efforts, and "generate new in game fan experiences," according to the document. That includes mapping out current SM supporters and improving campaigns like its "12th Man Rewards" push.

The school has 16 Facebook pages and 15 Twitter accounts and wants to expand on Pinterest and Instagram.

The work is expected to be about 20% strategy and 80% implementation. 

A one-year contract with four option years is expected.,

Proposals are due June 28.

Information is at http://bit.ly/16TeB39.