Texas A&M University, an athletic powerhouse and new member of the Southeastern Conference, is on the hunt for proposals to develop a social media strategy to boost fan engagement.
Aggies quarterback Johnny Manziel in December became the first college football freshman to win the coveted Heisman Trophy.
The university's athletic department released an RFP for a firm to create a SM plan, integrate SM into existing marketing efforts, and "generate new in game fan experiences," according to the document. That includes mapping out current SM supporters and improving campaigns like its "12th Man Rewards" push.
The school has 16 Facebook pages and 15 Twitter accounts and wants to expand on Pinterest and Instagram.
The work is expected to be about 20% strategy and 80% implementation.
A one-year contract with four option years is expected.,
Proposals are due June 28.
Information is at http://bit.ly/16TeB39.
The Ontario Council of Agencies Serving Immigrants is looking for a firm to promote its new national initiative on equity and racial justice.
The Great Blue Wall Initiative, a global conservation effort aimed at presevering marine ecosystems and promoting sustainable ocean use, wants proposals from marketing and branding firms.
The Florida Department of Transportation wants to hear from firms interested in providing public outreach for its various construction projects.
Redmond, a city of 77K people located less than 20 miles from downtown Seattle, wants a roster of firms to develop crisis communication plans, and be ready to answer the call in the event that an emergency hits.
The Iowa Economic Development Authority is looking for a firm to handle its $5M annual strategic marketing and communications budget.
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