Caldwell Takes Crisis Post at Cerrell

Mon., Aug. 8, 2016

By Editorial Staff

Alan Caldwell, southern California communications manager for Shell, has moved to Cerrell Associates as VP of media relations and crisis communication, as well as the firm's first chief diversity strategist.

Cerrell president Lisa Gritzer praised Caldwell's ability to lead comprehensive communication strategies, particularly in the face of complex challenges. She noted Caldwell was public information officer for Shell during the Gulf of Alaska crisis, when an oil rig ran aground.

On the diversity front, Caldwell led diversity initiatives as manager of the State of Texas Environmental Justice Program and serves as Diversity Chair of the Los Angeles PRSA Chapter.

He will also counsel Cerrell clients on diversity issues.

Category: PR Firms

More PR Firms posts from O'Dwyer's:

•	DJE Holdings Unveils RUTH Wed., Apr. 10, 2024 DJE Holdings, parent of Edelman and Zeno, launches RUTH as an independent shop named after Ruth Edelman, mental health advocate, wife and longtime business partner of Dan Edelman.

•	NYC PR Firms Largest Slice of O'Dwyer's Rankings Tue., Apr. 9, 2024 New York City PR firms make up the largest slice of O'Dwyer's 147 firm overall ranking with 33 of 40 in the New York/New Jersey area either calling Manhattan their home or having a presence there.

•	Subject Matter+Kivvit Rebrands as Avoq Wed., Jan. 10, 2024 Subject Matter+Kivvit, which joined forces in May, has rebranded as Avoq, an integrated shop with more than 200 professionals in Washington, New York, Asbury Park (NJ), Miami and Chicago.

•	Priorities Differ for PR Agencies, In-House Teams Fri., Sep. 15, 2023 While PR pros stationed at in-house comms. teams and those working for agencies share many of the same objectives, they also have markedly different top priorities, according to a recent report.

•	Edelman Cuts 240 People Wed., Jun. 28, 2023 Edelman is cutting 240 employees or about four percent of its workforce to cope with the cooling down of the PR sector, according to a memo from CEO Richard Edelman.