Matter Communications has elevated Mandy Mladenoff to president of the 13-year-old Massachusetts-based firm.
Founder and CEO Scott Signore (FitzGerald Comms.) remains at the helm in Newburyport, Mass.
Mladenoff has been general manager of the firm for the past five years, a period which saw 60 percent growth, particularly in tech and consumer. "Mandy is unquestionably the right person to help guide the agency nationally as we prepare for a robust 2017 and beyond," said Signore.
Mladenoff is a former managing director of Shift Communications' San Francisco office and earlier worked at its predecessor, Sterling Hager.
Matter has outposts in Boston, Boulder, Providence and Portland.
DJE Holdings, parent of Edelman and Zeno, launches RUTH as an independent shop named after Ruth Edelman, mental health advocate, wife and longtime business partner of Dan Edelman.
New York City PR firms make up the largest slice of O'Dwyer's 147 firm overall ranking with 33 of 40 in the New York/New Jersey area either calling Manhattan their home or having a presence there.
Subject Matter+Kivvit, which joined forces in May, has rebranded as Avoq, an integrated shop with more than 200 professionals in Washington, New York, Asbury Park (NJ), Miami and Chicago.
While PR pros stationed at in-house comms. teams and those working for agencies share many of the same objectives, they also have markedly different top priorities, according to a recent report.
Edelman is cutting 240 employees or about four percent of its workforce to cope with the cooling down of the PR sector, according to a memo from CEO Richard Edelman.
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