Global communications agency Lewis has widened its east coast footprint with the addition of a new location in New York City.
The San Francisco-based tech agency’s new SoHo digs accounts for Lewis’ fifth U.S. location and 28th global office.
The agency said its Big Apple outpost would complement Lewis' marketing services and research divisions based in Boston and Washington D.C.
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“The timing was perfect because we had several employees that wanted to locate to New York and we also have some clients in New York so it made sense to open it now,” Stephen Corsi, Lewis US executive vice president, told O’Dwyer’s. “It also falls into our plans for expansion into new client verticals and to recruit new talent as well.”
Corsi, who joined the firm in 2012, was tapped to lead the Lewis’ U.S. operations earlier this year. He succeeds executive VP Morgan McLintic, who founded Lewis' U.S. operations in the ’90s and left the agency to start his own tech PR and marketing consultancy, Firebrand.
Lewis, which was founded in 1995 and staffs nearly 600 worldwide, in 2015 accounted for nearly $69 million in net fees.
DJE Holdings, parent of Edelman and Zeno, launches RUTH as an independent shop named after Ruth Edelman, mental health advocate, wife and longtime business partner of Dan Edelman.
New York City PR firms make up the largest slice of O'Dwyer's 147 firm overall ranking with 33 of 40 in the New York/New Jersey area either calling Manhattan their home or having a presence there.
Subject Matter+Kivvit, which joined forces in May, has rebranded as Avoq, an integrated shop with more than 200 professionals in Washington, New York, Asbury Park (NJ), Miami and Chicago.
While PR pros stationed at in-house comms. teams and those working for agencies share many of the same objectives, they also have markedly different top priorities, according to a recent report.
Edelman is cutting 240 employees or about four percent of its workforce to cope with the cooling down of the PR sector, according to a memo from CEO Richard Edelman.
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