Brooklyn's Ditto has recruited Edelman's Blain Rethmeier to run its newly opened outpost in San Francisco.
At the No. 1 independent firm, Rethmeier handled the crisis & risk practice for the western region and led the corporate unit in Los Angeles.
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Blain RethmeierPrior to Edelman, he served as President George W. Bush's special assistant for communications for the National Economic and Homeland Security Councils.
The Trump Administration tapped Rethmeier to shepherd General John Kelly through his Senate confirmation hearings for the Homeland Security Secretary slot.
Texan Trey Ditto launched Williamsburg-headquartered Ditto in 2002.
He was involved in Republican politics in the Lone Star State before becoming deputy press secretary for Bush's Education Secretary Margaret Spellings.
Ditto has worked at PR/PA firms such as Shirley & Banister, Rubenstein Assocs., KCSA Strategic Communications and Emanate.
His firm counts clients in the technology, financial services, education and nonprofit sectors including Brooklyn Law School, STA Wealth Management, Argo Group and Flatiron School.
He called opening in SF a "no-brainer because we have always had clients in the Bay Area."
DJE Holdings, parent of Edelman and Zeno, launches RUTH as an independent shop named after Ruth Edelman, mental health advocate, wife and longtime business partner of Dan Edelman.
New York City PR firms make up the largest slice of O'Dwyer's 147 firm overall ranking with 33 of 40 in the New York/New Jersey area either calling Manhattan their home or having a presence there.
Subject Matter+Kivvit, which joined forces in May, has rebranded as Avoq, an integrated shop with more than 200 professionals in Washington, New York, Asbury Park (NJ), Miami and Chicago.
While PR pros stationed at in-house comms. teams and those working for agencies share many of the same objectives, they also have markedly different top priorities, according to a recent report.
Edelman is cutting 240 employees or about four percent of its workforce to cope with the cooling down of the PR sector, according to a memo from CEO Richard Edelman.
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