Soho’s North 6th Agency has acquired Atlas Communications, a top social media shop in Toronto.
CEO Matt Rizzetta called Toronto his shop’s “second home,” adding that Atlas will provide clients a “more robust service experience across social media, content marketing and design.”
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With the deal, a team of N6A staffers will relocate to Toronto to serve as the core PR media team in Atlas’ office in the financial district.
Jasmine Pickel, CEO of Atlas, will head N6A/Toronto and report to executive VP Daniela Mancinelli. “This acquisition gives us immediate scale, global client reach and the opportunity to be an integral piece of an organization that is creating something new,” said Pickel.
O’Dwyer’s ranked N6A as one of its fastest-growing PR firms for 2016 as it charted 28.6 growth in fee income to $4.3M.
Clients include DigitalGenius, Wine N Dine, Metamorphic Ventures, Green Flower, Sling and The Relevancy Group.
DJE Holdings, parent of Edelman and Zeno, launches RUTH as an independent shop named after Ruth Edelman, mental health advocate, wife and longtime business partner of Dan Edelman.
New York City PR firms make up the largest slice of O'Dwyer's 147 firm overall ranking with 33 of 40 in the New York/New Jersey area either calling Manhattan their home or having a presence there.
Subject Matter+Kivvit, which joined forces in May, has rebranded as Avoq, an integrated shop with more than 200 professionals in Washington, New York, Asbury Park (NJ), Miami and Chicago.
While PR pros stationed at in-house comms. teams and those working for agencies share many of the same objectives, they also have markedly different top priorities, according to a recent report.
Edelman is cutting 240 employees or about four percent of its workforce to cope with the cooling down of the PR sector, according to a memo from CEO Richard Edelman.
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