Saudi Arabia, United Arab Emirates, Egypt, Bahrain and five other Islamic states erected the blockade in June.
Podesta’s primary objectives, according to its work plan, are to raise awareness of “Qatari support for and funding or terrorism,” highlight Doha’s refusal to adhere to the 2014 Riyadh agreement, build on “President Donald Trump’s calls on Qatar to stop financing terrorism,” and reinforce “Saudi Arabia’s role as a leader in stabilizing the region.”
The DC firm promised to “create and distribute a steady drumbeat of content” in line with the objectives that will resonate in the capital and beyond, targeting mainly policymakers, media, think tank analysts and business leaders.
The communications program includes “eye-catching” online ads to “drive home our topline messaging and push US thought leaders” in publications such as the New York Times, Washington Post, Wall Street Journal, Politico, The Hill and CQ Roll Call.
There’s also will be messaging around the opening of the United Nations’ General Assembly (Sept 12-25) via a sponsored event with Foreign Policy or Politico and/or newspaper advertising.
Unless terminated in writing, the PG’s pact automatically renews Sept. 20 for another three months.