Britain's Public Relations and Communications Assn.is expected to sanction Bell Pottinger for its campaign that stirred up racial tensions in South Africa.

In July, BP CEO James Henderson issued a "full, unequivocal and absolute apology" for the firm's work on behalf of former South African client Oakbay Capital, which is owned by the controversial Gupta family.

Britain's Public Relations and Communications Association

Critics charged the PR campaign bolstered the conglomerate by cashing in on the Guptas close ties with South African president Jacob Zuma while depicting opponents as agents of "white monopoly capital."

PRCA will publish its decision on BP during the week of Sept. 4.

Director Francis Ingham said in a statement the BP sanctions decision will be made "once it has been through the full and balanced process set out in our professional charter and codes of conduct, including any appeals."

Henderson, who has denied reports that he had resigned, told the Guardian that BP board is "considering all options" in the aftermath of the scandal.

Those options could lead to Henderson selling his stake in the firm.