Britain's PR ethics watchdog today booted Bell Pottinger from membership for at least five years for the firm's racist campaign in South Africa that it says dealt a major blow to the reputation of PR business.
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Francis Ingham"Bell Pottinger has brought the PR and communications industry into disrepute with its actions and has received the harshest possible sanctions," said Francis Ingham, PRCA'S Director General. "The PRCA has never before passed down such a damning indictment of an agency’s behaviour."
BP's campaign, on behalf of the Gupta family's Oakbay Capital, was "likely to inflame racial discord in South Africa," according to the PRCA.
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