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Cheryl Andrews Marketing Communications has been selected as the North American PR agency of record for Couples Resorts, a group of four all-inclusive resorts in Jamaica. The Couples Resorts collection includes Couples Tower Isle and Couples San Souci, both in Ocho Rios, as well as Couples Negril and Couples Swept Away, both in Negril. CAMC previously represented the properties in the early 2000s. In addition to Couples Resorts, CAMC’s current client roster includes the tourism boards of Costa Rica, Grenada and Montserrat and resorts throughout Florida and the Caribbean.
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R&J Strategic Communications has been named the marketing agency of record for Profeta Farms, a 100% organic farm and market in Hunterdon County, N.J. R&J will develop and execute a comprehensive marketing program across traditional and digital media platforms in support of Profeta Farms’ mission to provide organic food that is sustainably grown on their local neighborhood farm. The agency will also support the launch of a 25,000-square-foot farm market that Profeta is set to open in spring 2018 with a marketing program including traditional PR and advertising campaigns; digital tactics such as social media advertising and search engine marketing; and a newly designed website.
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PublicHaus has signed on to provide both digital and influencer marketing work for Homemade by Ayesha Curry. Curry, the wife of NBA star Stephen Curry, is author of the New York Times bestselling cookbook The Seasoned Life and hosts the show “Ayesha’s Home Kitchen” on the Food Network. Homemade delivers boxes filled with ingredients and recipes selected by Curry. The family-inspired recipes are aimed at cooks of all skill levels, and there are a range of subscription plans, including one targeted specifically to kids.
DJE Holdings, parent of Edelman and Zeno, launches RUTH as an independent shop named after Ruth Edelman, mental health advocate, wife and longtime business partner of Dan Edelman.
New York City PR firms make up the largest slice of O'Dwyer's 147 firm overall ranking with 33 of 40 in the New York/New Jersey area either calling Manhattan their home or having a presence there.
Subject Matter+Kivvit, which joined forces in May, has rebranded as Avoq, an integrated shop with more than 200 professionals in Washington, New York, Asbury Park (NJ), Miami and Chicago.
While PR pros stationed at in-house comms. teams and those working for agencies share many of the same objectives, they also have markedly different top priorities, according to a recent report.
Edelman is cutting 240 employees or about four percent of its workforce to cope with the cooling down of the PR sector, according to a memo from CEO Richard Edelman.
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