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Environmental Communications & Public Affairs

O'Dwyer's Feb. '18 Environmental PR & Public Affairs Magazine

Feb. '18 Environmental PR & Public Affairs Magazine (PDF)

Main Index of Issues

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Profiles of Environmental PR & PA Firms:

5W Public Relations

299 Park Ave., 10th flr.
New York, NY 10171

Ronn Torossian, Founder & CEO

5W’s public affairs practice manages everything from highly controversial local issue advocacy campaigns and international affairs programs to matters of cross-border litigation and arbitration. 5W implements all facets of public affairs campaigns to impact public opinion — polling, message development, grassroots and grasstops lobbying, coalition building, digital campaigns, media relations, crisis management and more. 5W’s distinguishing characteristic over other public affairs firms is our ability to reach our clients’ core audiences through the media. We understand how the media thinks and works, from local to national outlets, ensuring that our clients’ causes are heard by the audiences they care about most. 5W’s public affairs clients include foreign allies of the U.S., international trade associations, political leaders, public employee unions, domestic and foreign NGO’s and non-profit organizations.

Caplan Communications LLC

1700 Rockville Pike, Suite 400
Rockville, MD 20852
Fax: 301/983-2126
[email protected]
[email protected]

Aric Caplan, President

Caplan Communications is a full-service Washington-DC area agency that carries out targeted news for legislation and advocacy. We work at the vanguard of issue-action campaigns, message design and journalism. Caplan galvanizes citizen-led groups that champion matters in the public interest to effect desired audiences to achieve timely results. Our practice aligns clients with their most desired press contacts working in the media. We advance the news value of clients with clear calls to action on the local, state and regional levels, inside the Beltway and on the national stage.

Cerrell Associates, Inc.
Partner in The Worldcom Public Relations Group

320 N. Larchmont Blvd.
Los Angeles, CA 90004
Fax: 323/466-8653

Hal Dash, Chairman & CEO
Steve Bullock, CFO
Brandon Stephenson, CSO
Marc Mitchell, Tori Chica & Dan Loeterman, VPs

For more than 50 years, Cerrell has been at the center of California’s biggest environmental projects and most consequential issues. Our unmatched energy and environment experience is built on decades of successfully working for some of the largest oil and gas, solar, water, power plant and recycling private and public-sector entities in the state.

Whether we’re confronting regulations from air, water and/or related agencies, or managing communications and outreach for Superfund Site clean-ups and hazardous waste remediation projects, our team has the skills and subject-matter expertise to achieve our clients’ results.

Cerrell creates strategic and targeted multilingual public affairs programs that California’s diverse environmental projects demands. The key to our success is a comprehensive approach that combines the disciplines of government affairs, public relations, land use and outreach campaigns.

We advocate for smart public policies, build effective coalitions, and tell compelling stories that get results and drive our communities forward. That’s why Cerrell is the firm of choice for local, national and global organizations doing energy and environment projects in California.

CooperKatz & Company

205 Lexington Avenue, 5th Floor
New York, NY 10016

Ralph Katz, Principal
Anne Green, President / CEO

CooperKatz has significant experience helping clients respond to complex business, public policy or environmental issues with integrated communications solutions that deliver results. Our expertise enables organizations to strategize issues, articulate key perspectives, connect with critical constituencies and leverage opportunities. Client case examples include:

• Addressing complex regulatory issues
• Framing issues regarding healthcare reform, delivery and policy
• Publicizing global corporate environmental initiatives
• Promoting scientific research on sustainability topics
• Copyright / trademark -protection in digital realm
• Privacy issues related to online behavioral advertising
• Outreach and community- building among key audiences
• Assessing environmental impact of motor vehicles
• Announcing major renewable energy investments

CooperKatz has developed public affairs and / or environmental campaigns for diverse clients including American Cleaning Institute (ACI), American Society of Composers, Authors and Publishers (ASCAP), Association of National Advertisers (ANA), Digital Advertising Alliance, MSN, Northern Arizona University, Otis Worldwide, Philadelphia Eagles, Piaggio Group Americas, The Physicians Foundation and US Preventive Medicine.

Crosby Marketing Communications

Crosby staff members volunteer for worthy organizations such as the Chesapeake Bay Foundation.

705 Melvin Avenue
Annapolis, MD 21401

Raymond Crosby, President

For more than 40 years, Crosby has helped clients Inspire Actions That Matter™ – actions that positively impact people’s lives and contribute to the greater good. From helping to save energy and protect the climate to stopping the spread of invasive species, from fighting for veterans’ rights to promoting innovation in education, Crosby partners with clients to raise awareness of today’s most important issues and call people to action.

The firm serves a wide range of nonprofits, foundations, government agencies and companies focused on the environment, public health, education, and advocacy. Crosby develops integrated marketing campaigns for clients including EPA’s ENERGY STAR program, USDA, DAV (Disabled American Veterans), Catholic Relief Services and The Wallace Foundation. 

Services include marketing research and planning, brand development, public relations, community and multicultural outreach, digital marketing and web development, PSAs, and social marketing and behavior-change campaigns that deploy a mix of paid, earned, owned and shared media. 

Crosby is #33 on O’Dwyer’s ranking of public relations firms and has offices in Annapolis, Md., and Washington, D.C. To see case studies, visit


808 State Street
Santa Barbara, CA 93101
[email protected]

Los Angeles
Washington, D.C.

John Davies, CEO
Taylor Canfield and Joshua Boisvert, EVPs
Caitlin Bidwell, COO

Creating wins for clients facing public opposition and major crises for 35 years.

Davies is a full-service strategic and crisis communications agency that employs insightful public opinion research to craft thought-provoking materials that share client stories. We uncover and motivate vocal public support, soothe crisis and thwart opposition through hands-on community activation and thoughtful strategy.

Davies delivers the power of public support for clients engaged in local, state, and federal environmental regulatory permitting battles and land use entitlement challenges.

When trouble strikes, Davies manages crisis response with focused management, message driven communications and strategic planning that calms the media and public storm.

Partial Client List: Sudberry Properties, Toll Brothers, Napa Pipe, NRG, Dominion, SoCalGas, BGE, PG&E, Vestas, E.ON, Calpine, EDF, Anglo American and Augusta Resources.

Fahlgren Mortine

4020 Easton Station, Suite 300
Columbus, OH 43219
Fax: 614/383-1501
[email protected]
[email protected]

Neil Mortine, President and CEO
Bob Boltz, Executive Vice President, Public Affairs Lead

Fahlgren Mortine’s public affairs professionals have a successful track record of helping clients negotiate the often difficult waters where private- and public-sector issues and concerns intersect. Collectively, we have decades of experience working with businesses, trade associations, and informal and formal coalitions, as well as government officials, public agencies and the media. Our core competencies include supporting industry coalitions; organizing and supporting grassroots advocacy efforts; planning and conducting special events and conferences; writing policy briefs, position papers, legislative testimony and other advocacy materials; and coordinating newspaper editorial board meetings and outreach to the media.

Our team of public affairs professionals has the required working knowledge of executive and legislative government processes to enable us to develop effective communication strategies, messages, materials and activities to support clients’ advocacy goals.

G&S Business Communications

Worldwide Headquarters
60 East 42nd Street, 44th floor
New York, NY 10165

Sustainability Consulting Practice:
[email protected]

Luke Lambert, President and CEO
Ron Loch, Managing Director, Chicago and Sustainability Consulting Lead

G&S Business Communications provides clients with a strategic approach to environmental, social and governance (ESG) disclosure and corporate social responsibility (CSR). We collaborate with you to improve relationships with stakeholders and realize greater business value from sustainability efforts.

With headquarters in New York, offices in Chicago, Raleigh and Basel, Switzerland, and affiliates in 50+ countries, we advise on sustainability reporting, strategic messaging and stakeholder engagement, ESG disclosure and communications, materiality analysis, clean technology marketing, supply chain monitoring, and cause marketing. Our portfolio encompasses a broad array of services to implement B2B customer experience (CX) studies, brand strategy, content strategy, creative, digital and social, employee engagement, insights and analytics, media relations, and sustainability and CSR.

Annual editions of our Sense & Sustainability® Study are an authoritative source for research into consumer opinions on the corporate commitment to ESG responsibilities. G&S also advances thought leadership via programs that feature business journalists who cover ESG and renewable energy news from leading media outlets, among them Bloomberg Businessweek, Newsweek and Time magazine.

We achieve business results by precisely aligning sustainability communications with corporate strategies.

Greenough Brand Storytellers

1 Brook Street
Watertown, MA 02472
[email protected]

Phil Greenough, CEO
Scott Bauman, EVP/GM

Greenough Brand Storytellers expertly moves audiences toward affinity and action with compelling stories. Whether we’re educating consumers about energy efficiency and solar investment or helping to influence state legislators and policy-makers for a greenhouse gas initiative, wind energy or a ballot issue, every campaign starts with the central issues and a qualitative and quantitative understanding of the characters. Greenough’s energy practice excels at delivering national, local and hyperlocal media results, developing and distributing journalistic-quality stories through owned and paid channels. It begins with “Brand Journalism,” our program foundation that comprises PR and marketing tactics based on journalistic discipline. We are effectively your in-house investigative reporting team, uncovering the meaning behind issues and offerings by presenting them through the lenses of the target audiences themselves. Our energy campaigns actively engage viewers, readers and listeners, encouraging them to think, share and act.

Marketing Maven

1460 Broadway, 1st Floor
New York, NY 10036
[email protected]
[email protected]

Los Angeles Headquarters

Lindsey Carnett, CEO & President
Natalie Rucker, Director of Business Development

Marketing Maven supports WaterAid America by educating U.S. consumers about WASH (water, sanitation and hygiene) and how to impact the global water crisis in-country with advocacy initiatives.

Photo: WaterAid/Tom Greenwood

Marketing Maven’s sophisticated share of voice and sentiment analysis tools help to shape campaign strategy for public affairs and environmental clients. Aligning with key influencers and utilizing grassroots social media tactics, paired with traditional media relations, this generates significant impact for clients.

From high profile litigation, emergency announcements, public affairs issues with utilities companies and law enforcement associations to reputation management surrounding tech companies with data breaches, our strategic execution is core to the success of our campaigns for environmental and public affairs clients. Marketing Maven executes these campaigns in both English and Spanish.

Marketing Maven is a federally recognized Native American Owned 8(a) and WOSB certified company. We are also a certified Small Business (SB) with the California Department of General Services (DGS), a certified Disadvantaged Business Enterprise (DBE) with METRO, a certified Women/Minority Business Enterprise (WMBE) through the California Public Utilities Commission (CPUC), and a certified Women’s Business Enterprise (WBE) with the Women’s Business Enterprise National Council (WBENC).

Marx Layne & Co.

31420 Northwestern Hwy., #100
Farmington Hills, MI 48334
248/855-6777 Ext. 105
[email protected]

Michael Layne, Managing Partner

For more than 25 years, Detroit-based Marx Layne & Company has provided outstanding, results-oriented communications counsel to a broad range of clients in the business, government and nonprofit sectors.

Our proven ability to design and launch successful public relations campaigns, develop creative communications solutions and exceed client expectations has earned us a reputation as a valued partner and an industry leader. We are highly skilled at integrating communications, utilizing media relations, social media, content marketing, community relations and crisis communications.

Our account professionals customize high impact strategies to deliver clients’ messages and influence opinion on legislation, regulation and appropriations at the state and local levels.

We’re routinely engaged by lobbyists to reinforce their efforts by generating constituent messages, news coverage appearances, editorial commentaries, expert testimony and research studies. Our clients include publicly traded multinational corporations, mid-sized companies and small private practices.

We’re knowledgeable in many industries including environmental services, energy, financial services, healthcare, higher education, hospitality, legal, manufacturing, nonprofit, real estate, retail and telecommunications.


304 Park Avenue South
New York, NY 10010

William P. Murray, Executive VP & National Director of MWWPR’s 50 State Public Affairs Network
[email protected]

Amy Dacey, Executive Vice President & Managing Director, Washington DC Office and National Public Affairs
[email protected]

MWWPR, one of the world’s top independent PR agencies, has decades of experience building relationships with the national, state and local advocacy groups that matter most. We help clients turn a spotlight on key issues they care about, move policy that makes a difference and establish them as thought leaders in the environment in which they work.

Our Public Affairs professionals have worked at the highest levels of the executive branch, congress, and state and local governments, as well as in a variety of advocacy groups and political entities. Our strategies are built on data-driven insights and human intellect and instinct. With an approach to public affairs that goes beyond the boundaries of expected thinking, we help you matter more to the stakeholders who matter most.
Services include: Public Policy Advocacy, Issues Management, Coalition / Consensus Building, Government Relations, Grassroots Campaigns, Strategic Communications, Influencer Mapping and Perception Audit, Executive Visibility and Eminence, Stakeholder Engagement and Messaging Platforms.


1101 West River Pkwy., Suite 400
Minneapolis, MN 55415

Matt Kucharski, President
Tina Charpentier, Senior Vice President, Agriculture and Environmental Sciences Lead

Padilla is a top 10 independent public relations and communications company comprised of 240 employee-owners. Padilla builds, grows and protects brands worldwide by creating purposeful connections with the people who matter most through public relations, advertising, digital and social marketing, investor relations and brand strategy. Padilla includes the brand consultancy of Joe Smith, the food and nutrition experts at FoodMinds and the research authorities at SMS.

Padilla’s Agriculture and Environmental Sciences team brings the best of what the agency has to offer — smart, invested people dedicated to helping clients achieve their purpose — along with a passion for companies and organizations engaged in protecting, managing and optimizing the earth’s natural resources. Whether it’s in agriculture, energy, clean water and air or environmental remediation, Padilla’s Agriculture and Environmental Sciences team collaborates with clients to plan and implement communications strategies to grow their businesses, serve their customers, build alignment with stakeholders and sustain our natural resources.

Clients in the agriculture and environmental sectors include The Almond Board of California, Cargill, CHS, Dominion Energy, Land O’Lakes, Pentair and U.S. Highbush Blueberry Council.

Padilla is a founding member of The Worldcom Public Relations Group, a partnership of 143 independently owned partner offices in 115 cities on six continents. Make a connection at


470 Park Ave. South
4th flr. North New York, NY 10016

Steve Cody, Co-CEO and Co-Founder
Ed Moed, Co-CEO & Co-Founder
Ted Birkhahn, Partner & President
Ann Barlow, Partner & President, West Coast
Deborah Brown, Partner & Managing Director
Jacqueline Kolek, Partner & Managing Director
Maggie O’Neill, Partner & Managing Director
Mike Friedin, Chief Digital Officer

Peppercomm is an award-winning strategic, integrated communications and marketing agency headquartered in New York City with offices in San Francisco and London. The firm connects brands, messages and people through data-driven insights, cross-channel communications and brilliant customer experience. Employing an omni-channel approach, the company uses customer insights to determine the right mix of tools and platforms to help clients reach, engage and influence customers along their path to purchase.

Founded in 1995, Peppercomm has received numerous accolades, including The Holmes Report’s North American Corporate/B2B Agency of the Year and Bulldog Reporter’s Midsized Agency of the Year. The agency has been listed as one of Fortune’s 10 Best Workplaces in Advertising and Marketing, 100 Best Workplaces for Women, 50 Best Small and Medium Workplaces and 50 Best Workplaces for New College Grads.

Services include Branding, Content Strategy & Development, Creative Services, Crisis Management, Digital Solutions, Experiential, Insights & Strategy, Licensing, Public Relations & Social Media and Research & Measurement.

For more information, visit

Perry Communications Group

980 9th Street, Suite 410
Sacramento, CA 95814
Fax: 916/658-0155

Kassy Perry, President/CEO
Julia Spiess Lewis, Senior Vice President
Jennifer Zins, Vice President

Perry Communications Group is an award-winning, full service strategic communications firm. Led by Kassy Perry, PCG shapes ideas, galvanizes opinions and influences decisions ultimately leading to social change. The PCG team helps clients positively impact public policy issues not only in Sacramento, but throughout California and the U.S. PCG tackles high-profile issues such as health care, energy and environment, finance and water.

Whether the politically savvy PCG team is managing a complicated issue, running a statewide initiative campaign, leading a high-profile coalition or helping clients communicate, shape and influence with a mix of traditional and digital strategies, we achieve success by building strong relationships with policymakers, the media and corporate influencers. We excel at working with local and state governments. Since the company’s founding, we have worked with Fortune 500 companies, major industry associations and charitable organizations.

PCG provides public affairs services for an array of clients including: California Chronic Care Coalition, California Manufacturers and Technology Association, California Association of Oral & Maxillofacial Surgeons, EHS Medical Group, Pharmaceutical Research & Manufacturers of America, West Health Policy Center and ZGlobal, Inc.

Public Communications Inc.

One East Wacker Drive
24th Floor
Chicago, IL 60601

Jill Allread, APR, CEO
Pamela Oettel, CFO & COO
Craig Pugh, President

Experience distinguishes PCI as a go-to agency on green issues from local to global. We serve a diversity of environmental clients, from advocacy organizations and professional associations, to nationally and internationally ranked zoos and aquariums, conservation groups and regulatory agencies. It is an agency priority to use sustainable business practices daily at PCI because we share the belief with our environmentally conscious clients that it’s important to live sustainably.

Several PCI senior counselors have significant experience working in and for environmental organizations. This first-hand experience brings extraordinary insight and benefits to our clients — from PCI’s creative strategies to knowing what words resonate and prompt public engagement on green issues.

For most of our 55 years, PCI has represented clients in the conservation and environmental fields. Today a growing segment of our business consists of clients who seek international, national and regional counsel on issues, including land use, water quality, wildlife conservation, animal care, marine life protection and living sustainably.

We create and launch campaigns, operate consumer awareness programs, celebrate announcements and milestones, manage social media campaigns and create content and strategies that inform, excite and connect publics with our clients’ messages. This includes handling crises, developing digital strategies, coaching spokespersons and providing an outside-in perspective that is difficult for people within an organization to muster.

More than 75 percent of PCI’s new business is generated through word of mouth, including referrals and personal recommendations from our clients. This is particularly true within our conservation and environment practice because PCI has established a reputation of understanding our clients’ needs and delivering results.

Once clients begin working with PCI, they stay. Nearly half of our clients in the conservation and environmental fields have been with us 10 years or more and our clients benefit.

Rasky Partners

Boston Address & Phone:
70 Franklin Street, 3rd Floor
Boston, MA 02110
Email: [email protected]

Washington, DC Address & Phone:
555 11th Street, NW, Suite 401
Washington, DC 20004
202/ 530-7700

Larry Rasky, Chairman & CEO
Ron Walker, Chief Operating Officer
George Cronin, Managing Director
Justine Griffin, Managing Director

Rasky Partners is a nationally recognized public and government relations firm with more than three decades of experience providing exceptional client service to organizations that operate at the intersection of business, politics and media. With offices in Boston and Washington, DC, Rasky Partners offers a comprehensive range of services including media strategy and public relations, government relations, reputation management, crisis communication and digital media.

Rasky Partners’ Public Affairs practice has extensive experience representing multinational clients’ interests before all levels of government and helps clients capitalize on the firm’s strong relationships with elected officials in New England and on Capitol Hill.

The Energy and Environment practice excels in helping clients including large utilities, clean tech startups and renewable energy companies achieve their business objectives through integrated communications strategies.

An independent firm, Rasky Partners provides consistent, strategic hands-on engagement, with client teams — including the senior professionals — highly engaged throughout each client engagement.

Schneider Associates

Member of the Worldcom Public Relations Group

2 Oliver Street, Suite 402
Boston, MA 02109
[email protected]

Joan Schneider, Chief Executive Officer & Founder
Phil Pennellatore, President

At Schneider Associates, we define public affairs as anything that impacts public opinion and drives behavior. Whether you’re facing a media crisis, securing town permitting approvals, advancing social or environmental causes, or trying to influence decision-makers at all levels of government, Schneider Associates can help.

We implement a proprietary process known as Community Launch™ to develop campaigns and government relations strategies for premier commercial, retail, and residential real estate developers as well as corporations, nonprofits, and municipalities. We build support to drive initiatives through the public process, and execute campaigns for our clients.

Schneider Associates is a full-service public relations and integrated marketing communications agency specializing in Launch Public Relations®, a proprietary method of launching new and revitalizing iconic products, services, companies, institutions and communities to build awareness, excitement, and sales. Visit

Weber Shandwick

733 Tenth Street, NW
Washington, D.C. 20001

Paul Massey, President DC
Cindy Drucker, Executive Vice President

Weber Shandwick is a leading global communications and engagement firm in 79 cities across 34 countries and operations extending to 127 cities in 81 countries.

Through our Social Impact and Energy offerings, we bring clients a full-range of strategic, integrated communications services along with in-depth subject matter expertise needed to navigate the complexities of the social responsibility, sustainability and energy-related arenas. Weber Shandwick’s Social Impact practice is an award-winning global team that builds engagement strategies for purpose-driven organizations. The team creates best-in-class engagement campaigns, partnering with leading corporate, foundation, and nonprofit clients to advance shared value and progress on complex business and social issues with consumers, thought leaders, media and other key stakeholders. Our professionals bring long-standing expertise working with corporations to distinguish sustainability progress and leadership, often through multi-stakeholder engagement.

Our global Energy team provides tailored communications, public affairs and engagement services designed to help clients navigate the evolving energy landscape, build reputation and advance organization and business goals in the areas of renewable energy, energy innovation & technology, energy efficiency, climate change, sustainable cities, science-based goals and reporting across a wide spectrum of industries.

Weber Shandwick counsels clients on social responsibility, sustainability, energy issues management and public affairs strategy, in partnership with the agency’s specialized public affairs division, Powell Tate, based in Washington, D.C. Powell Tate staff includes top communications and policy experts from both parties on Capitol Hill, the White House, federal agencies, trade associations, advocacy organizations and the media.

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