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O'Dwyer's Newsletter - Apr. 23, 2012 - Vol. 45 - No. 17 (download PDF version)

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DCI Counsellors International won the competitive pitch for the “Visit California” tourism marketing campaign that is run through the Golden State’s travel and tourism commission.


The RFP process began in January to promote growth in the $95B business that generates $6B in state/local tax revenues and employs 875K Californians. The work covers the U.S. and Canada.

Kathryn Burnside is director of communications for Visit California.


Jim Wilkinson, managing partner at Brunswick Group and former top Bush administration aide, has been tapped as executive VP of communications for PepsiCo.

He fills the shoes of Julie Hamp, who left the top communications slot at the beverage and snacks giant last month.

Wilkinson was chief of staff to Treasury Secretary Henry Paulson through the 2008 financial crisis and earlier held communications posts under Secretary of State Condoleezza Rice, Gen. Tommy Franks and the White House. At PepsiCo, he reports directly to CEO Indra Nooyi to lead the $65B company’s global communications team.

Jake Siewart, the former Clinton White House secretary who took the top communications post at Goldman Sachs last month, reportedly considered the PepsiCo post.

Former Edelman MD Peter Land is senior VP/communications.


The Washington, D.C., entity contracted to foster energy efficiency and renewable energy programs and industry development in the District is on the hunt for agency support to handle PR and marketing.

The District of Columbia Sustainable Energy Utility has released an RFP for firms to handle a range of assignments, from PR, media relations and social media to advertising and brand development.

The utility is run by the non-profit Vermont Energy Investment Corp. Proposals are due April 30.



Omnicom reported April 17 that Q1 net inched ahead 1.3 percent to $204.6M as revenues increased five percent to $3.3B.

Rankings Seal
Leading Gainers Among Top Independent PR Firms on pg. 3

CEO John Wren told investors “2012 is off to a very good start” as “revenues exceeded our internal forecast.”

The Fleishman-Hillard, Ketchum, Porter Novelli and Marina Maher PR group registered 6.5 percent growth to $306.9M dur ing the quarter.

In his presentation, Wren noted “our PR businesses showed improvement for the first time in several quarters.”

In the “improving but fragile economy,” OMC is focused on costs it can control and continues to build its digital infrastructure.

OMC’s 4.4 percent U.S. organic growth rate was spurred by strong results in brand advertising, media, sports and event marketing offset by a decline in the specialty healthcare business.

The advertising and PR conglomerate spent $33.1M for acquisitions in Q1 for Medical Collective Intelligence (Japanese market researcher), Channel 5 Communications (Australian retail marketing agency) and a controlling stake in Moscow-based Fleishman-Hillard Vanguard.


Marie Ternes, chief of staff for former Congressman Anthony Weiner and political director of his 2005 campaign for New York City mayor, has joined DKC as executive VP in its government affairs division.

She had been running O.T. Solutions, a public policy shop focused on telecommunications, energy and civil rights.

Sean Cassidy, DKC president, said in a statement that Ternes “understands government, public policy and the media, three areas that are at the heart of what we do as a firm.”

Ternes reports to Allison Lee, head of DKC Government Affairs. Lee joined DKC in 2009 and was an original partner of the influential Patricia Lynch Assocs. shop.

Earlier, Lee served as New York and New Jersey representative for former U.S. Dept. of Housing and Urban Development Secretary Andrew Cuomo, who is now governor of the Empire State.

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