EDELMAN, WCG TOP HEALTHCARE RANKINGS
Edelman topped the 2011 healthcare rankings with $114,588,421 in revenues, up slightly from $113M in 2010, while WCG moved into second place to $43,350,100 as it registered a 21.4% gain.
Others in the top five were Ruder Finn at $30,401,000; APCO Worldwide at Healthcare $22,741,000, and Cooney/Waters Rankings Issue Group at $20,433,000.
PR firm CEOs and heads of the healthcare practices, asked to describe how they are practicing PR and communications, responded with detailed descriptions of their activities.
Revealed is a world of dizzying complexity as PR firms and their clients grapple with issues surrounding pharmaceuticals, patient care, health technology, legislation and regulation at federal, state and local levels, medical devices, health insurance, general and healthcare press, and the academic and scientific communities.
Leading gainers among the top 25 firms in the healthcare category included MWW Group, up 323% to $2.5M; Jones Public Affairs, up 149% to $4,272,403; Rasky Baerlein up 64.4% to $3,058,884; Coyne PR, +26.6% to $3,375,000; Dodge Communications +25.3% to $3,602,980; Revive PR +22.7% to $4,600,000; Hager Sharp +22.1% to $4,796,177; Crosby Marketing +20.9% to $4,440,982, and Makovsky & Co. +13.6% to $5,000,000.
Nine of the firms in the top 25 healthcare ranking only handle healthcare—Cooney/Waters, GYMR, Spectrum, Revive PR, Jones PA, Jarrard Phillips Cate & Hancock, MCS, Dodge Communications and LaVoie Group. Cooney/Waters grew 45% to $20.4M and fifth place in the rankings from No. 13 partly by adding The Corkery Group, which had $6.3M in fees in the first nine months of 2011.
WCG’s revenues are 92% in healthcare. Other specialties handled are technology, food/beverages and entertainment/cultural. It is now part of the W20 Group holding company. Edelman, $114,588,421
Kym White, global health chair of Edelman, said the firm believes that, “Health, today, is everyone’s business.” Said White: “Companies, institutions, and individuals are shifting their perception of health—from something needing to be fixed to something that needs to be
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