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The New York Wine & Grape Foundation has issued a PR RFP to promote the "world-class" image of its products from diverse regions of the Empire State.
The effort will target winery, grower, business and consumer members; industry leaders/influencers; consumers/wine enthusiasts; and elected officials/agricultural leaders.
The Foundation's 2019 initiatives include a rebranding project, international trade show participation, launch of a New York wine tourism initiative, NY Drinks promotional event slated March 26 at the Rainbow Room in NYC and a classic wine competition.
The selected firm will forge relationships with industry personalities, pitch media and draft press releases.
Budget for the work is $25K to $30K.
Deadline to respond to the RFP is Jan. 18. Responses go to [email protected].
The Foundation has posted the RFP on its website.
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