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The city of Tucker, Georgia is seeking a branding and marketing consultant as it prepares to embark on a comprehensive branding initiative.
The DeKalb County municipality, which sits in the Atlanta metropolitan area and has a population of 35,000, was incorporated into a city in 2015. Tucker is currently in the process of developing a marketing plan and brand to drive business, relocation, tourism and general perception, and is looking for a qualified consulting firm that can create a new city brand/logo that properly showcases the community.
The envisioned firm will have experience in market research, strategic planning and corporate identity/branding, including logo development and graphic standards, creative, collateral, interactive marketing and promotions, as well as recommendations for implementation and tracking results.
Scope of the services would include conducting an inventory/audit of current graphics and city logo uses; creating a new Tucker brand/logo as well as key messages supporting it; establishing core graphic standards for use of brand/logo; providing color and typography standards and addressing recommendations regarding how the new brand/logo would be applied to printed and digital materials, as well as signage and graphics.
Estimated budget for the work is $25,000.
Proposals should be mailed or delivered to:
Tucker City Hall Annex
c/o Procurement
4228 1st Avenue, Suite 1
Tucker, GA 30084
Deadline to submit is 2:00 p.m. (EST) on February 8. (Note that a typo on the current RFP document lists the deadline as “January 28, 2018.” An email to Tucker’s procurement department confirmed that Feb. 8 is the correct RFP deadline.)
Questions should be emailed to [email protected], reference RFP #2019‐022.
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