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The University of Kentucky is searching for a multi-disciplinary agency that can help create a branding and advertising strategy for the Lexington collegiate powerhouse and its major entities, including its 16 degree-granting colleges, as well as the Lewis Honors College and Graduate School, UK Athletics programs and UK HealthCare programs.
UK seeks to update its branding and advertising strategy in an effort to create awareness of the University’s successes to attract top-quality students and faculty; increase alumni, business and policy-maker support; and help drive its philanthropy efforts.
UK is looking for an agency specializing in video and animation development and editing; digital assets development; marketing research; copywriting; media placement and campaign measurement services.
Total budget for the project was not listed. However, the University stated that combined marketing budgets spent with outside firms are estimated at $5 million annually, including media placement.
Proposals are due by 3 p.m. (EST) on March 1. Proposals should be sent to:
University of Kentucky
Purchasing Division 411 S. Limestone St.
Room 322 Peterson Service Building
Lexington, KY 40506-0005
All firms that plan to participate in the RFP are required to provide a primary contact, address, telephone/ fax number and e-mail address to:
Craig Locke, Purchasing Division
University of Kentucky
411 S. Limestone St.
Room 322 Peterson Service Building
Lexington, KY 40506-0005
Phone: (859) 257-2964
Fax: (859) 257-1951
E-mail: [email protected]
Deadline for questions is 3 p.m. (EST) on Feb. 12 and may be sent to purchasing officer Craig Locke. [email protected].
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