Peninsula Clean Energy, a public, locally-controlled electricity provider serving the businesses and residents of San Mateo County, CA, is seeking proposals from agencies that can assist in developing a three-year marketing strategy plan.

PCE

Founded in 2016, PCE is San Mateo County’s official electricity provider. A community choice energy aggregator, PCE’s programs include advancing the adoption of electric vehicles as well as transitioning fossil fuel uses to low-carbon electricity.

PCE is looking for a consultant with experience developing marketing strategies for similar organizations that can develop a comprehensive three-year marketing strategy and implementation plan as the energy provider evolves from a start-up to an established organization.

Scope of the work includes: implementing a PR strategy to inform stakeholders of PCE’s activities, and to enhance local, regional, state and national exposure; evaluating existing community outreach and communication strategies and activities to determine needs for expansion or changes to meet the changing customer landscape; evaluating the value and possible approaches to increasing PCE brand awareness and customer loyalty; and maximizing and maintaining PCE customer participation.

Proposals are due by 5:00 pm (PST) on Friday, March 8. All proposals should be sent to [email protected]with this subject line format: “Proposal - - Marketing Strategy Consulting.”

Download the RFP (PDF).