The Nevada Department of Motor Vehicles has issued an RFP for agencies specializing in integrated marketing and media buying services.
 |
The four-year contract includes the development of marketing strategies, media and materials to be utilized in two separate NDMV advertising campaigns: one that informs NV residents about NDMV services; and another that raises awareness among citizens regarding automobiles that violate air quality standards. The contract also calls for developing media buy schedules and purchasing advertisements.
Scope of the work includes development of integrated marketing communication strategies and tactics in alignment with the NDMV’s communications plans and goals; brand development; project management; advising the NDMV on advertising and marketing opportunities; development of foreign language materials such as public education messaging that targets Hispanic customers; ad production; graphics and website design; ad measurement work; and delivery of advertising and campaign creative materials.
Anticipated start date for the contract is June 2019, with the contract to run for a four-year term ending June 30, 2023, with the option to renew for an additional two-year term within the state’s discretion.
NDMV’s estimated budget for the four-year contract, based on current funding levels, is approximately $1.4 million.
Deadline to submit bids is 2 p.m. (PT) on March 14.
Vendors must submit bids through the State’s NevadaEPro website, nevadaepro.com, and register with the state. The NDMV RFP bid number is: 81DMV-S532.
Contact is purchasing officer Heather Moon, [email protected].
Have a comment? Send it to 
No comments have been submitted for this story yet.