Auburn, New York, is seeking an agency that can develop and execute a brand identity campaign and marketing plan to support the city’s new tourism promotion center, the Equal Rights Heritage Center.

The Center, located in downtown Auburn, portrays the role New York has played in the quest for equal rights and is intended to serve as a launching pad for visitors to discover similar attractions throughout the Empire State.

Equal Rights Heritage Center

The northern Finger Lakes region city, which was once home to Harriet Tubman, is seeking a marketing agency with experience in brand development and management, digital marketing, social media, design, production, lead generation and research that can implement a marketing strategy that attracts new visitors and identifies the Center as a key local and regional visitor destination.

Scope of the work includes advising the city on the development and implementation of marketing strategies and brand consistency for the Center; developing a marketing plan focused on achieving the City’s goal of driving visitors to the Center; providing graphic design and content development for digital, print, and collateral material; introducing the Center as a must-see regional destination; providing web design, development, and content services; supplying branded material development and strategic campaign support; conducting social media strategy development, content, and execution; supporting the Auburn’s internal marketing needs; and reporting and measurement duties.

Preference will be given to agencies that provide a broad range of services.

The contract period will be from May 2019, through fall of 2020. Proposed budget for the work shouldn’t exceed $150,000.

Proposals are due by 3:00 p.m. (EST) on Tues., April 30.

Proposals should be submitted to:

The Office of the City Clerk, first floor
Memorial City Hall
24 South Street
Auburn, NY  13021

All bidding agencies should provide six hard copies of their proposals. Mailed proposal envelopes should be labeled “Attn: NYS Equal Rights Heritage Center Marketing.”

Bidding agencies are required to send letter via email indicating their intent to bid, at [email protected] no later than 4 p.m. on April 16.

All questions should be forwarded by April 16 to city clerk Chuck Mason, [email protected] or 315/255-4101.

Download the RFP (PDF).