The Phoenix Union High School District, a high school-only school district in Phoenix, Arizona, is seeking proposals from agencies that can develop a marketing and advertising campaign to reach prospective students, their parents and prospective employees for the purpose of driving student enrollment and district new employment hires, as well as retain current students and staff.

Phoenix Union High School District

One of five high school-only districts in the Phoenix area, PUHSD employs more than 3,000 and serves 28,000 students across 20 schools.

The school district wants a marketing and advertising plan and campaign that will increase district enrollment at select schools, retain current staff and students, increase the number of qualified diverse staff to meet recruitment goals for vacancies and increase awareness of PUHSD in the community and among its target audience.

Scope of the work includes assisting in the launch the district’s newly-adopted branding campaign and may also include print (advertising, collateral, direct mail), social and digital media, outdoor advertising, broadcast advertising, video/photography work, production of promotional items and special events and grassroots outreach.

Terms of the contract are set to commence during the fiscal year 2019-2020 and continue until June 30, 2020, with the option of a one-year renewal.

Proposals are due by 2:00 p.m. (PST) on August 14 and should be sent to:

Phoenix Union High School District No. 210
4502 N. Central Avenue
4th Floor, Purchasing
Phoenix, AZ 85012

All bidding agencies must submit one original and five copies of their proposals, as well as one digital copy on a thumb drive. The solicitation number— RFP #1-819—should be plainly marked on the outside of the envelope or package.

All questions concerning this RFP should be directed to purchasing director Lila McCleery, [email protected].

Download the RFP (PDF).