Virginia's State Police Dept. is looking to hire a PR firm to raise awareness and educate people about the benefits of the Commonwealth's vehicle safety inspection program.
States have been dropping auto inspection requirements in recent years. Virginia, which is one of 15 states to require vehicle inspections still, faces pressure to eliminate its program.
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Virginia's RFP calls for a PR firm to be proactive to prevent anti-inspection groups from "controlling the message."
The State Police want to highlight how vehicle inspections make roadways safer for all drivers.
An estimated 20 percent of the 8.2 vehicles inspected in Virginia during 2017 had critical safety issues.
Virginia's desired PR firm will have "expertise in building and executing creative messaging and developing and assisting in the implementation of a strategic public awareness communications campaign."
It will be familiar with the state's demographics and media markets and be savvy in the use of social media.
The contract will run for a year with four optional one-year renewal periods.
Timothy Jarck at [email protected] and 804-674-2078 is available for questions about the RFP.
Proposals are due Sept. 13.
They go to:
Commonwealth of Virginia
Department of State Police
7700 Midlothian Turnpike
North Chesterfield, VA 23235
Attn Timothy Jarck, Contract Officer
Proposal No. 156-20-015
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