Gallaudet University is seeking a PR firm that can increase recognition and visibility of the institution through mainstream national press coverage.

Gallaudet

The Washington, D.C.-based private university is the premier learning, teaching and research institution for deaf and hard-of-hearing students. Founded in 1864, GU was the site where American Sign Language was first recognized as a language and is considered the go-to source for information about the deaf and signing community.

GU is looking for a communications partner that can plan, coordinate and administer PR and media relations services that communicate Gallaudet’s vision with the mainstream media for the purpose of advancing the university’s mission as well as reaching potential students, their parents and donors.

Scope of the work includes developing an overall public and media relations plan for GU; executing targeted PR campaigns to generate mainstream national, regional and local media coverage; identifying and framing substantive, newsworthy content and story ideas to generate expanded national media coverage; targeting key print, television, radio and online mainstream media outlets to secure news coverage, feature stories, profile articles, event listings and interviews; conducting outreach to arrange media interviews; providing media training to coach key GU leadership to prepare for interviews; writing, formatting, distributing and placing press releases, white papers, and opinion articles with print, online and broadcast media outlets; planning press conferences and media opportunities; sending media clips as well as tracking coverage and measuring efforts; and devising a crisis communications response strategy.

Anticipated budget is up to $16,000 monthly.

Deadline for proposals is October 7 and should be submitted via email to university communications executive director Brandi Rarus, [email protected].

All proposals should be sent with the subject line “PR RFP.”

Questions should be directed to manager and executive communications of university communications Robert Weinstock, at [email protected] or 202/250-2411.

Download the RFP (PDF).