State of Delaware seal

The First State is looking for an agency that can enhance existing marketing and PR campaigns and programs as well as develop and execute new ones across various media platforms.

Scope of the work calls for providing strategies, planning and execution of marketing/PR programs and advertising services, media buying and placement, providing data and marketing research work, conducting promotional work (printed and electronic media), web design, social and digital media work, video/film and providing creative expertise.

Terms of the contract run for three years, with work slated to commence January 1, 2020, and terminate December 31, 2022, with the option to renew for two additional one-year terms. All proposals should be based on an annual budget of $120,000. Delaware may extend contract on a month-to-month basis for a period of up to three months after the term of the full contract has finished.

Proposals are due by 3 p.m. (EST) Oct. 8 and should be mailed to:

State of Delaware
Government Support Services
Contracting Section
ATTN: GSS20638-MARKET_ADV
100 Enterprise Place, Suite 4
Dover, DE 19904-8202

All bids must be submitted with two paper copies (one marked “Master Copy” with original signatures in all locations requiring a vendor signature) as well as one electronic copy on CD, DVD media disk or USB Memory Stick, which must contain the proposal response saved in PDF format (this excludes Appendix B, which is to be saved in Excel format). Proposals should clearly display the contract number and vendor name on the envelope.

Download the RFP, which includes a pricing instruction appendix, here (PDF).