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Los Angeles' Fairmont Century Plaza hotel, which is reopening in 2020 as part of a $2.5B mixed-use redevelopment project, wants to hire a hospitality/entertainment firm to generate "targeted PR exposure and drive external communications capability," according to its RFI
Since opening in 1966, the FCP has positioned itself as the "center where business meets Hollywood." The redesigned facility features 400 luxury guest rooms, 63 private residences, 14K sq. ft. Fairmont Spa Century Plaza, French brasserie Lumière and more than 35K sq. ft. of private event space.
Working with the in-house PR/digital/marketing teams, the desired PR firm will elevate awareness and understanding of the FCP luxury brand throughout North America via content development; maintenance of high-profile influencer, celebrity relationships; coverage in top-tier travel, lifestyle, niche and trade media outlets; and event management.
The PR budget is $6,500 per-month plus $250 for out-of-pocket expenses. An event budget will be based on the "big ideas" presented by the selected firm.
Brenda Urban, PR director, at [email protected] is accepting credentials/proposals until Jan. 13.
AccorHotels owns the more than 70-member Fairmont Hotels collection that includes The Plaza (NYC), The Savoy (London), Fairmont San Francisco, Fairmont Peace Hotel (Shanghai) and Fairmont Le Château Frontenac in Québec City.
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