Red River, New Mexico is seeking an agency that can further enhance and develop the town’s brand in an effort to increase tourism.

Red River, NM

The Taos County resort town, which sits in the Sangre de Cristo Mountains on the Colorado border, counts about 500 full-time residents and is called the “Ski Town of the Southwest,” known for its skiing, snowboarding, snowmobiling, cross country skiing and snowshoeing.

Red River needs a full-service agency to provide a comprehensive list of integrated advertising and marketing services for the purpose of driving domestic travel and building on the success and momentum of the town’s existing brand.

Scope of the work includes identifying target markets; developing a marketing plan and yearly advertising plan; website development and public relations assistance; creating a crisis management plan; advertising production (for print, broadcast, radio, outdoor, interactive, audiovisual and online media); media buying and submitting quarterly reports.

Terms of the contract resulting from this RFP run for a year, with the option of up to four additional one-year renewals.

Proposals are due 4:30 P.M. (MST) on March 31 and should be delivered or mailed to:

Town of Red River
100 East Main Street
P.O. BOX 1020
RED RIVER, NM 87558

All bidding agencies should enclose seven paper copies of their proposal as well as an electronic version on a flash drive. All envelopes should be labeled with the proposal number (2019-0) as well as the title of the proposal: Advertising Agency of Record Contract for the Town of Red River.

Download the RFP (PDF).