San Diego

The University of San Diego in the market for PR software, according to the school's RFQ.

The document's "statement of work" asks questions in the following categories, such as:

• Media database—How often is contact info for journalists updated? Do you show Facebook/Pinterest/Twitter feeds for the public share and can it be incorporated into reporting and alerting?

• Distribution platform—How many emails can I send in one distribution? Does the platform offer a native wire service?

• Analytics platform—How many clients/topics/folders/keywords can I track?

• User experience—How attractive would you say your customers say your interface is on a scale of 1-10?

• Customer support—Do you have a dedicated account manager to help with on-boarding, lead strategy sessions, best practices, etc?

The University also wants interested parties to run a search report on journalists: Amemona Hartocollis (New York Times), Nick Anderson (Washington Post), Dan Berrett (Chronicle of Higher Education); Chrissie Thompson (USA Today) and Melissa Korn (Wall Street Journal).

Click here for the RFQ.