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Explore Minnesota Tourism is seeking PR proposals for its $200K budget to increase the number of leisure travelers to the North Star State.
Tourism is a $16B industry that employs 273K Minnesotans and generates $1B in sales tax revenues.
EMT is looking for a firm that will develop a robust media relations strategy that will earn positive coverage of Minnesota travel in national and regional (Wisconsin, South Dakota, North Dakota, Iowa, Illinois and Nebraska) consumer media outlets.
The desired firm will provide leadership in the areas of crisis communications, tourism stakeholder engagement and diversity & inclusion.
It will identify new opportunities, media trends, consumer interests, niche markets and content to further EMT’s marketing objectives.
The work on the one-year contract will begin Oct. 15. There is an option to extend the pact for an additional four years.
Responses are due Oct. 2 and must be sent electronically via Minnesota’s SWIFT supplier portal at https://mn.gov/supplier.
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