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The fast-growing Arizona City of Avondale is looking for a PR firm with destination marketing expertise.
Located just 15 miles from downtown Phoenix, Avondale’s population has soared 16 percent to 88K since 2010.
Avondale believes it has reached a point in its development “where attention can now be directed to the growing tourism industry.”
The RFP states: “With the beautiful Estrella Mountains as the backdrop for Avondale, NASCAR at Phoenix International Raceway and multiple professional sports teams playing in the West Valley, a robust tourism market is on the horizon for the City.”
Avondale provides easy access to Cactus League training sites of nine Major League Baseball teams, while State Farm Stadium, home of the National Football League’s Arizona Cardinals and the Fiesta Bowl, is in nearby Glendale.
The desired partner will develop a tourism and destination strategic plan for destination marketing development which will guide the strategies, goals and direction of destination marketing efforts of the City for the next five years.
The one-year contract comes with options for four successive one-year renewals.
Proposals are due Oct. 8. Interested parties must download attached forms at https://vendorregistry.com before submitting proposals.
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