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Nevada’s Silver State Health Exchange has issued an RFP worth $3.2M per year to handle marketing and outreach efforts.
It is looking for a “complete design of a creative, cost-effective, dynamic and integrated year-round marketing and outreach campaign aimed at reaching the established targeted audiences for Nevada Health Link enrollees,” according to the document.
The desired firm will communicate the benefits of accessing health and dental coverage through the Nevada Health Link and focus on the mission of reducing the number of uninsured and underinsured throughout the state.
Content marketing and messaging must be “culturally competent.”
The campaign, which encompasses Children’s Health Insurance Program, will include outreach to targeted audiences including rural Nevadans, 50+ age group, 26-45 age group, the “young invincibles,” members of Nevada Tribes, Hispanic/Latino, Asian Americans and Asian Pacific Islanders, African Americans and multicultural populations.
The firm will develop and execute a plan for working with statewide Nevada media outlets (TV, radio, print publications, online, digital, and outdoor, etc.) to produce favorable publicity on Nevada Health Link’s behalf.
It will create press releases, pitch statewide/national media publications, secure meetings for the Exchange in order to educate the public on open enrollment and the advertising campaign and oversee all social media channels, organic search engine optimization marketing (SEO) and related online material.
Nevada plans to issue a four-year contract with work beginning April 1, 2021. There will be an option to renew for two additional one-year periods.
Proposals are due Dec. 4 and must be sent electronically to the state’s portal at https://NevadaEPro.com.
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