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Summit County, which is located among the high peaks of the Colorado Rockies an hour’s drive from Denver, is looking for a firm to create an anti-tobacco and marijuana PR campaign designed to encourage young people and adults to quit smoking/vaping.
The push is “to provide social norming strategies around healthy behaviors and counter-marketing against Big Tobacco’s media efforts,” according to the RFP. It will create “calls to action to cessation services such as the Colorado Quitline.”
The marketing campaign is to include a strategic plan “encompassing a marketing umbrella including research and discovery of target populations and intended audiences, creative development and design, project management, advertising and paid media placement and buys, and earned media strategies.”
Proposals are due Nov. 30. They must be submitted via email to Lauren Gearhart, health promotion specialist at [email protected].
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