The Washington Dairy Products Commission, the state agency funded by dairy farmers that represents and raises awareness of the Evergreen State’s second-largest agriculture commodity, is accepting proposals from agencies that can provide public relations, marketing, research and media buying services that communicate key dairy industry messages.
The Commission needs an agency that can assist in the development, implementation and evaluation of initiatives that enhance the image of Washington’s dairy products, develop an awareness of dairy’s importance and increase awareness among consumers, media, retailers and other key audiences.
Scope of the work includes: strategy and planning, creative development and supporting communication and marketing initiatives; providing public relations counsel and assistance with key communication issues; market/audience analysis and consumer research; creative development and production work; social media content creation, monitoring, calendar and strategy development; website development; media planning, placement and buying services; and giving updates and presentations at industry meetings and conferences.
Estimated budget for the work is up to $600,000 per year. The Commission anticipates the work to begin on or around January 1, 2021, and to run until December 31, with the possibility of three additional one-year contract extensions at the Commission’s discretion.
Proposals are due by 1:00 p.m. (PST) on December 3 and should be submitted electronically (in PDF format) to [email protected].
Questions should be directed to Celeste Piette, [email protected], by November 13.