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The California Department of Public Health is requesting proposals from agencies that can develop a youth cannabis prevention media and social marketing campaign.
The CDPH is looking for a full-service marketing, advertising and/or social marketing agency with minimum annual gross billings of $5 million that can develop tailored messaging and implement a statewide media and social marketing campaign to educate and inform key audiences (young adults ages 11-25) about the risks and consequences of cannabis use.
Scope of the work includes: conceptualizing, implementing, monitoring, evaluating and market-testing a multifaceted, age-specific, scientifically-accurate statewide media and social marketing campaign that creates credibility and trust among key audiences; developing media outreach strategies; research; and conducting a multi-wave, scientifically rigorous public opinion survey of youth and young adults.
Terms of the resulting agreement are expected to begin on February 1, 2021, and run until September 30, 2022. The maximum amount of funding available for the awarded contract is $12 million.
Proposals are due by 3:00 p.m. (PST) on December 29 and should be mailed to:
Request for Proposals 20-10731
California Department of Public Health
Attention: Feruzuddin Ahmadi, Contract Manager
Centralized Contract Services Unit
Contracts and Purchasing Services Section
1616 Capitol Avenue, Suite 1802
Sacramento, CA 95814
Questions should be directed to contract manager Feruzuddin Ahmadi, [email protected].
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