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The Irish Food Board (Bord Bia) is looking for a New York-based PR firm to handle a virtual communications event slated for late February or early March.
The webinar will be tied to the launch of the Board’s grass-fed standard for beef and dairy and help position Ireland as a leader in sustainability from farm to fork.
The PR firm will recruit eight to 10 food and beverage journalists to participate in the webinar and line up a keynote speaker with credentials in the food sustainability space to conduct a “fireside” chat with the Board’s CEO, Tara McCarthy.
Louise Healy, international media manager, is coordinating the search for a PR partner. She is at [email protected].
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