Whatcom County, Washington is seeking proposals from agencies that can conduct a COVID-19 social marketing campaign.

Whatcom

The Evergreen State county, which sits at the Canadian border and comprises the Bellingham metropolitan statistical area, is requesting proposals from firms that can implement a social marketing campaign to encourage residents ages 16-26 to adopt behaviors that reduce the spread of COVID-19.

Scope of work includes developing and managing creative assets and strategies for paid and owned media, marketing collateral and presentations; refining and adapting Whatcom County’s communication campaign to meet evolving COVID-19 needs, guidance and requirements; advising and collaborating with project personnel; and monitoring and evaluating campaign objectives and outcomes.

Effective terms of contract will run from February 1 to July 31, 2021, with the possibility of extension upon mutual agreement and funding availability. Estimated funding for the project is $200,000.

Proposals are due by 2:30 p.m. (PST) Tuesday, January 26, and should be mailed to:

Whatcom County AS-Finance
Attn: Sara Winger, Purchasing Coordinator
311 Grand Ave., Suite 503
Bellingham, WA 98225

All bidding agencies should submit one unbound original of their proposal in a sealed envelope. Submissions should be marked with the applicant’s name and address as well as the words: “RFP #21-03 – COVID-19 Social Marketing Campaign.”

Questions should be directed to Melissa Morin in the Whatcom County Health Department, [email protected], by 4:00 p.m. (PST) on Wednesday, January 20.

Download the RFP (PDF).