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The US Soybean Export Council wants to hire a firm to handle PR programming and global brand reputation management.
American producers face cutthroat competition from growers in other countries, as well as other vegetable and oil products.
US Soy also is “in the crosshairs of conversation about sustainability, production practices, food and health issues which are not always factual or in context,” according to the RFP from the Chesterfield, MO organization.
USSEC asks for proposals to support reputation management strategy and programs that protect, enhance, better U.S. Soy’s global reputation, ensure positive visibility and broader exposure.
The firm will refresh messaging, handle media relations, develop digital communications efforts, respond to crises and misinformation, and participate in trade events such as Commodity Classic, National Association of Farm Broadcasters Convention and the USSEC Global Trade Exchange.
USSEC puts its PR contract up for bid every three years. This RFP covers work that begins April 1.
Responses are due March 12 at [email protected].
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