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United Service Organizations, a nonprofit formed in 1941 to support America’s armed forces and their families, is looking for a PR firm to promote the USO as the support organization of choice for service members and to amplify its brand among the donor community.
ACCORDING TO ITS RFP, the USO, which pitches itself as the “force behind the forces,” runs more than 250 centers worldwide, providing “programs, services and entertainment-focused on connection, strengthening, wellness and resiliency.”
The successful bidder will demonstrate a proven track record in the conceptualization and creative development of marketing content and materials that support brand awareness and fundraising.
The firm will bolster brand understanding, differentiation and relevancy and increase the familiarity and favorability of the USO’s work to military audiences with eyes toward active-duty service members and their families. It will also target current and prospective donor segments.
USO plans to award a contract on March 29 for work kicking off April 5 running through the end of the year. Responses are due March 22 at the Coupa sourcing portal.
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