The Orange County Transportation Authority, the public-sector transportation planning body and mass transit service provider that addresses the transportation needs in Orange County, CA, is seeking proposals from public relations agencies that can provide outreach services for a rideshare program.
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OCTA’s rideshare program seeks to provide Orange County commuters and employers with commuter alternatives to driving alone— carpooling, using bus and rail transit, bicycling, walking and teleworking—that meet emission reduction targets.
OCTA is seeking an agency that can conduct outreach via calls, emails and in-person events for OCTA’s rideshare program with the goals of increasing participation in employer programs, commuter rideshare modes and annual rideshare campaigns.
Scope of the work includes: creating a monthly plan to direct outreach and develop ongoing strategies for promoting employer programs and alternate commute modes; conducting a targeted outreach effort in the form of calls, meetings, personalized emails, customized presentations with employers and in-person events; and maintaining consistent contact with leads and nurturing them through the sales process.
Budget for the project is $80,000 for one year.
Proposals are due by 2:00 p.m. (PST) on May 11 and should be submitted electronically here and select “RFP 13351” from the drop-down menu and follow the instructions as prompted.
All submitting agencies must first register with OCTA’s online procurement site, at CAMM NET.
Questions should be directed to senior contract administrator Yvette Crowder, [email protected], by 4:30 p.m. (PST) on April 14, 2021. All questions and comments should labeled with the subject line “RFP 1-3351 Written Questions.”
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